Retail & Storefront Projection Solutions

A gobo projector projects branding, logos or promotional messaging onto sidewalks, entrances, floors, walls or storefront areas — used outdoors to capture passing customers and indoors to enhance branding and experience.

Place it where customers naturally look or walk:

• Sidewalks directly in front of the store
• Entry pathways and doorways
• Mall corridors or shared walkways
• Window displays and feature walls

Yes. Many installs project straight down (0°/90°) onto floors or entry areas for the most balanced image; projectors can also mount at an angle (typically up to ~30°) for walls or storefronts. Permanent installs can achieve greater angles with the right lens and mounting.

Very — it places your branding directly in the customer's path, stands out in crowded environments, performs especially well at night, and creates movement and contrast that converts passing traffic into in-store visits.

Yes, with planning. Window projection works for after-hours branding and interior-to-exterior visibility, but for larger or detailed projections solid surfaces give stronger impact — transparency and reflections can reduce visibility.

Yes. Interchangeable gobos let you swap messaging in seconds — ideal for sales, seasonal campaigns, new launches and brand updates.

Yes. Many systems come in weather-resistant, outdoor-rated (IP65) configurations suitable for exterior storefronts when properly installed.

Minimal. Unlike signage there are no materials that wear out — just keep the lens clean, ensure proper installation, and inspect occasionally.

It depends on mounting location/height, throw distance, desired projection size and ambient light. Our team evaluates your setup to recommend the right projector output, lens and placement.

Dusk to close is the sweet spot — projections pop the moment ambient light drops, which is exactly when your storefront needs to work hardest. An outdoor timer add-on automates it so your logo appears every evening without anyone flipping a switch. Many stores keep it running past closing, too: the projection keeps marketing to evening foot traffic for pennies while the store sleeps.

Not if the wattage matches the setting. A streetlit sidewalk counts as "average" ambient light — from our wattage chart, that means roughly 30–35W for a projector mounted 10 feet up and 50–55W at 13 feet, and stepping up one tier keeps it extra vivid. Aim the logo into the natural pool of darkness between streetlights when you can, and use a bold, high-contrast design. Our Projector Finder will confirm the exact wattage for your mounting spot.

About 17 cents a night. A 100W projector running a full 10-hour evening uses roughly 1 kilowatt-hour — around $5 a month at typical US electricity rates (~$0.17/kWh). That's why storefronts simply run it every single evening: it's lit signage for pennies, and an outdoor timer add-on switches it on at dusk and off at close automatically.

On your own property — your entryway, patio, interior floors and windows — you generally don't need one; it's your light on your surface. Public sidewalks vary by city: some treat a projected logo as signage under the local sign ordinance, while many don't address projection at all. The practical playbook: aim from your own property, keep it tasteful and non-blinding, and check with your city's zoning or sign office before making a public-sidewalk projection permanent. Because it's only light, you can always reposition it in minutes.