Jun 17, 2026
How Much Does a Gobo (Logo) Projector Cost? 2026 Pricing Guide
Short answer: A commercial gobo (logo) projector costs roughly $190 to $6,200+. Most indoor logo projectors land around $190–$600, outdoor IP-rated units around $350–$1,200, and high-wattage industrial systems (150W–1500W) from $900 to $6,200+. Price is driven mainly by wattage (brightness), lens, indoor vs. outdoor rating, and gobo type. Custom gobos start near $39 each — and Infinity includes 2 free with every projector.
If you've started shopping for a logo projector, you've probably noticed prices are all over the map. That's because "gobo projector" covers everything from a small indoor unit that throws a logo on a lobby floor to a 1500-watt system that lights up the side of a building. The good news: once you understand the four things that move the price, it's easy to know exactly what you should pay — and how to avoid overspending.
Logo projector price ranges at a glance
Here's what commercial gobo projectors typically cost by category, based on real-world pricing for professional-grade units:
What actually drives the price
Four factors explain almost the entire price difference between a $200 unit and a $6,000 one. Understanding them is how you buy exactly what your space needs — no more, no less.
1. Wattage (brightness)
The single biggest price driver. More watts = brighter image and longer throw. A dark lobby reads beautifully at 35–50W; a sunlit storefront or a building facade needs hundreds of watts. Don't overpay for wattage you won't use — and don't underbuy and get a faint image. See our wattage guide.
2. Indoor vs. outdoor (IP rating)
Weatherproof IP65/IP66 housings cost more than indoor units because they're sealed against rain, dust and temperature swings. If it's going outside, you need it — an indoor unit will fail outdoors. Browse outdoor projectors.
3. Lenses & motion
Two separate things add capability here — don't confuse them. Multi-lens means 4/6/8 gobos in one unit, so you can show several designs. Motion is whether the image stays static or rotates (spin). A multi-gobo projector can be either static or spin — they're independent choices, and each one adds cost. Multi-gobo projectors.
4. Gobo type & quantity
The image itself is a gobo. 1-color gobos are cheapest; full-color glass gobos cost a bit more. Most projects need just one or two. Infinity includes 2 free custom gobos with every projector. Learn about gobos.
The lens sets the angle of the beam. The distance sets how big the image gets. Drag the slider and swap lenses to see it.
How much does a logo projector cost by use case?
| Use case | Typical unit | Ballpark |
|---|---|---|
| Small storefront / lobby logo | Indoor LED 35–60W, single lens | $190–$450 |
| Restaurant, bar or nightclub effects | Multi-gobo or special-effect | $400–$900 |
| Storefront visible in daylight | Outdoor IP65, 100–200W | $500–$1,200 |
| Building facade / large-scale | High-wattage 300–1500W | $1,500–$6,200+ |
| Warehouse safety / wayfinding | Static indoor, often multiple units | $190–$580 each |
Not sure which row is you? Our free Projector Finder asks three quick questions — throw distance, image size and room brightness — and prescribes the exact wattage, lens and model, so you only pay for what your space actually needs.
One-time vs. ongoing costs
A logo projector is overwhelmingly a one-time purchase. Here's the full picture:
- The projector — your main cost (see ranges above).
- Gobos — your logo or design, etched to a slide. 2 are free with every Infinity projector; extras run $39 (1-color) to $79 (full-color). Swap them seasonally to keep things fresh.
- Optional upgrades — extra lenses, a wattage bump, a longer power cord or a spare remote. All optional, all add-on priced.
- Running cost — tiny. LED gobo projectors sip power and last tens of thousands of hours, so the only ongoing "cost" is the electricity, which is negligible versus printed signage you'd reprint every season.
Compared with traditional signage — which is fixed, reprinted, and forgettable — a projector pays for itself fast: one device, unlimited messages.
How to get the best price (without underbuying)
Right-size it first
The most common way people overspend is buying more wattage than the space needs. Use the Projector Finder to dial in the exact spec.
Buy a package
Outfitting more than one space? Special Packages bundle the savings in, and volume pricing scales up to 40% off on larger orders.
Use your 2 free gobos
Every projector includes two free custom gobos — your logo, cut to spec. That's real value most competitors charge for.
Compare the full range
See every model, spec and price side by side in the company catalog (with a downloadable PDF) before you decide.
Shop our best-selling projectors
Not sure where to start? These are the models our customers buy most — every one is in stock and built by Infinity. From the everyday indoor logo projector to the high-wattage Titan and 1500W industrial units that light up entire buildings.
Best-selling outdoorInfinity PowerPrince Outdoor Gobo Projector | 35W-120Wfrom $349View →
High-wattage valueInfinity Titan Outdoor High Wattage Gobo Projector (150W–1500W)from $889View →
Industrial · long-throw1500W High Wattage LED Logo Projector ∞ Long-Distance Industrial & Outdoor Advertising Projectionfrom $6,189View →
Multi-lens · many designsInfinity Dual Lens Projector | 60W - 300Wfrom $881View →
Indoor favoriteInfinity Custom Indoor Gobo Projector | 15W-55Wfrom $279View →
Water-ripple effectInfinity Water Ripple Projector | 35W - 700Wfrom $349View →Frequently asked questions
How much does a custom logo gobo projector cost?
A professional custom logo projector typically costs $190–$600 for indoor use and $350–$1,200 for outdoor (IP-rated) use. Larger, brighter high-wattage systems for buildings and big spaces range from about $900 to $6,200+. The custom gobo that holds your logo starts around $39 — and Infinity includes two free with every projector.
Why are some logo projectors so much more expensive?
Price climbs with wattage (brightness and throw distance), weatherproof IP-rated housings for outdoor use, and advanced lenses or effects. A 35W indoor unit and a 1500W industrial unit do very different jobs — that's the gap.
Do I need an expensive high-wattage projector?
Only if your space is large, bright, or far from the surface. Many indoor logo jobs look excellent on a 35–60W unit. Our Projector Finder tells you the minimum wattage that will look sharp, so you don't overpay.
Are there ongoing costs after I buy?
Very little. LED gobo projectors use minimal power and last for tens of thousands of hours. The only recurring "cost" is electricity, which is negligible. You can buy extra gobos to change the design, but that's optional.
Is it cheaper to buy more than one projector at once?
Yes. Special Packages bundle in savings, and volume discounts scale up to 40% off on larger or multi-site orders. Ask for a bulk quote in the catalog.
Find your exact projector & price ∞
Answer three quick questions and we'll prescribe the right wattage, lens and model for your space — then show you real options and pricing.
Complete your projector setup
Automate when it runs and protect it from the weather — both add right on any projector.
